Our History

October 6th, 1971

Joe and Dean Steeley originated a chemical start-up business in Birmingham, Alabama, which later became Rainbow Technology Corporation. The start-up business was initially operated out of their garage with the assistance of their children. Over time and with considerable effort, the company slowly, but steadily developed a broad range of products serving the telecommunications, electric power, utilities, OEM’s, and contractors.

Since 2016, Rainbow, under the brand Rangestore.net, has supplied the shooting sports industry with our flagship shooting range product Steel Target Paint® as well as other items.

In 2023, Rainbow Technology went under new ownership with the next generation of family. We still remain a private, woman-owned & operated business, operating on the principles of outstanding customer service and developing a world class quality product line.

See How We Can Support You

Get in Touch